Classic minimalist 50s black dress with hip pockets, a front metal zip and 3/4 dolman sleeves. It has a round neckline but snap fastener can be left open for a V neck with reveres. Sits at natural waist with slight pleats and a mid-length straight skirt. Unlined. Includes shoulder padding. 

*Belt is not included

COLOUR: Black

MATERIAL: Rayon 

LABEL: Fashion Frocks Inc. 

After working a few years for his father's Princess Garment Company, Philip M. Meyers founded Fashion Frocks, Inc. in 1908. Employing mostly women, the company sold their garments door-to-door utilizing a style card or salesperson format. In the 1950's, the dresses were sold in home parties much like the famous Tupperware parties. Housewives chose the outfit they wanted based on the image and description on the card. A sample of the fabric was attached to each card. The salesperson noted colours, price, deposit, and shipping information on the back of the card. They also contained inventive marketing pitches. After selection, the style cards would be returned to the manufacturing company based in Cincinnati, Ohio for processing. At the height of their success, the company reported serving one million customers in the United States. The company ceased operations in the 1970s. 

MEASUREMENTS:
✂--- Allow for some ease.
Bust: 34 in. (86.5 cm)
Waist: 26 in. (66 cm)
Hip: 36 in. (91.5 cm)
Length from waist to hem: 24.5 in. (62 cm)

CONDITION: Excellent 

See the rest of our vintage women's dresses below: